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The location seems great. It’s visible from the freeway, easy to get to, and there’s plenty of parking — not to mention a large community full of potential customers.

But Fresh & Easy, the U.S.-based division of British grocer Tesco, has decided against opening a grocery store at the Jack London Gateway shopping center in West Oakland, disappointing residents who long for a grocery store in the neighborhood, and sending the shopping center’s landlords back to the drawing board.